Pay Per Click Marketing & Google Adwords
The latest generation of highly accountable business advertising online
Low Risk, Start Small: Pay per click advertising is highly accountable with controlled spending. We can start you on a limited starter campaign of just $2 a day and slowly raise the volume of your promotion after it’s proven to be highly profitable. Pay per click is considerably safer than a radio, newspaper or yellow pages advert which needs a large amount of money upfront.
Highly Measurable: We will provide website strategy analysis and easy to read search engine optimisation reports of how your pay per click visitors interact with your website and business. We can test different promotional messages and track which adverts have the lowest cost per new customer.
We can measure what demographic groups create the most purchases or the lowest business communication costs. The ability to precisely track return on investment is one of the major advantages pay per click and search engine optimisation has over offline promotional methods.
Key advantages of Google Adwords over competing providers like Yahoo and Microsoft:
80%+ search engine market share means a single point of access to a large audience
Potential for large upwards scalability of the campaign once it has proven successful
Higher traffic volume on very specific phrases allowing long tail keyword strategies
Full integration with Google Analytics gives richer website performance reports
Additional advanced targeting tools including time of day and day of week
The only pay per click network supported by all online marketing research tools
Easier to manage very large 5000+ keyword campaigns each with multiple adverts
We can even use this important business intelligence to improve your offline marketing campaigns.
Laser Demographic Targeting: Our internet advertising services will target your promotion only to the right people that will give you the most profit per advertising dollar invested. We will tailor your promotional message to the right age range, gender, relationship status, geographic location, job type, personal interests and much more.
As Google Adwords is such a commonly requested method of advertising online, be warned that most web designers deliver guaranteed poor results due to lack of formal training and experience. Continually evolving advanced techniques only known by pay per click experts like We are essential to avoid the following key challenges posed by Google Adwords:
Google charges the inexperienced a higher price per click unless their keywords, advert and destination page can pass a range of complicated ‘quality score’ tests
Most popular keywords are oversaturated with 10+ adverts all fighting for attention
Higher cost per click due to the larger number of advertisers competing to get listed
Google enforces its terms of use very strictly, often resulting in a permanent ban
With web advertising you only invest money into people who are going to make you the most profit, resulting in better marketing returns.
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